Home / Company

About CHINGALIwebstudios

CHINGALIwebstudios is a registered business in EMU HEIGHTS NSW AUSTRALIA. It is owned and operated by David Sloane and specialises in web development on a contract basis.

David has been involved in internet design and development for over 14 years, and has been exposed to all facets of the medium from general graphic design through to ASP-JSP-CGI-HTML-DHTML-XML-Javascript programming to database design and development.

He has worked for large International clients such as Corel Corporation, Bidorbuy Inc and Australian clients including The Coles Myer Group and NSW Government in varying internet design and developmental capacities.

Our Design Philosophy

  • Usability rules the Web. Simply stated, if the customer can't find a product, then he or she will not buy it.

  • The Web is the ultimate customer empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but one mouseclick away.
    - Jacob Nielsen author of Designing Web Usability.

  • Quality Internet design should be about functionality and simplicity. It should be all about helping the reader carry out a task in the simplest, fastest possible manner.

  • We consider results from the many studies that prove people out there don't even want fancy graphics when they go shopping, nor do they care about background music, animations, or any other entertainment.

  • If keeping it simple and fast means that the Web page doesn't look that graphically appealing, then so be it.

  • If keeping it simple and fast means using standard rather than cutting-edge technology, then so be it.

  • The reader (consumer) wants simplicity. The reader wants speed. The reader wants convenience. The reader comes to your Web site to find out something. Having done that, he or she may want to carry out an action (purchase). Make life easy for them. They will thank you with their business.

  • There is a Technology Gap between developers and customers. Zona Research estimated that U.S. e-tailers lost over $4.35 billion in 1998 due to unacceptably slow download speeds and resulting user bailouts alone. And the problem is getting worse, not better. The high tech pioneers of tech and design, surrounded by 21-inch monitors and warped along by 800 MHz machines interconnected by DSL or T-1 lines, just don't get the fact that the largest group of Mr. and Ms. Joe Customer still surf at speeds under 56K, are anxious about going online at all, and are still trying to figure out hyperlinks and menu bars.

  • If you want to increase sales, you've got to think like your customers, see the entire process through their eyes, walk a mile in their shoes - or at least surf a mile with their mouse. People have known that for a long time (like, a couple thousand years!), and nothing about being online changes that, even if bored designers and programmers wish it could.

  • The internet is not meant to be an ego trip for designers. It is meant to be a medium for consumers to interact with suppliers. Consider a sales assistant who every thirty seconds made every person in the store stand completely still while he/she screamed "look at me, for I'm too cool" Sounds pretty silly, doesn't it?